City Harvest is a non-profit foundation that fights hunger alongside restaurants and grocery stores across NYC.
Donations are made of excess produce, which volunteers pick up and deliver to food pantries. 27 cents can rescue one pound of food. 25 cents can feed a family of four.
The campaign:
Reverse vending machines are placed in delis, etc across NY. Plastic and glass bottles are dumped into the machine, which then translate the participator’s donation into families rescued.
The City Harvest smart phone app allows one to scan their phone onto the screen. In turn, it displays the machine’s ranking among other boroughs and allows one to keep track of their own contributions, vs that of their friends and fellow new yorkers.
The reversible tote bag is a promotional item for New Yorker’s to carry their recyclable bottles to their local machine.
The final component includes a message and outline over the bottles of in store refrigerator doors, encouraging a consumer to choose the reverse vending machine instead of an ordinary recycling bin when they are finished with their soon-to-be purchased beverage.
City Harvest is a non-profit foundation that fights hunger alongside restaurants and grocery stores across NYC.
Donations are made of excess produce, which volunteers pick up and deliver to food pantries. 27 cents can rescue one pound of food. 25 cents can feed a family of four.
The campaign:
Reverse vending machines are placed in delis, etc across NY. Plastic and glass bottles are dumped into the machine, which then translate the participator’s donation into families rescued.
The City Harvest smart phone app allows one to scan their phone onto the screen. In turn, it displays the machine’s ranking among other boroughs and allows one to keep track of their own contributions, vs that of their friends and fellow new yorkers.
The reversible tote bag is a promotional item for New Yorker’s to carry their recyclable bottles to their local machine.
The final component includes a message and outline over the bottles of in store refrigerator doors, encouraging a consumer to choose the reverse vending machine instead of an ordinary recycling bin when they are finished with their soon-to-be purchased beverage.
Posted 1 year ago
