The samples above show my work with illustration and typography. 

Faceplant is a game I made up to thank my three Advanced Creative teachers at the end of the year.  I figured, we’ve worked hard, now it’s time to play.I printed off sheets of circle stickers (of their faces) and mailed them to their office. Initally, I structured a game on my own for them to play. The premise of the game was to try and out do one another by “faceplanting” their faces wherever appropriate…this could be anything, such as over their Apple on their Macs, or over Aunt Jemima’s face on the syrup bottle. In the end, I decided to send them with one set of rules…and that was, that there were no rules. After all, they are creatives…adding their own twist makes it even more fun.

Our executions follow a formula that introduces state farm, catching their attention in subtle ways, that not only leave room for positive, pr, but increase the chances that our target will give time to the traditional State Farm ads that already exsists, and those we’ve created for you today. 

The creative

The build up of our campaign begins in January. Over the course of several months, unconventional advertising is used to plant the seeds for the beautiful relationship that you wish to develop with this generation to blossom.  Little by little, the target will paint a picture of state farm in their minds as a reliable, source, on their side, and as a means of making life go more smoothly. In this case, all of our executions surround the idea of State Farm insurance, “Real Life Made Easier.”

At the end of the day, people purchase insurance for protection and support. But also, and equally (if not more) valued, is the peace of mind that comes with it. With “Real life made easier,” our target will understand this, and will feel welcomed into a great relationship, solid partnership, and positive insurance experience that they will hopefully carry with them through out their lives… from the first step of their journey, to the last.

This build up leads to an event, the climax of our executions thus far, but by no means the end to the campaign.

This event occurs at graduation, and is our chance to solidify the relationship we will have spent developing over the course of the semester building.

Combined, the formula will lead to success. Our generation will choose State Farm when it comes to insurance.

Lucky Magazine can be overwhelming. It is rich in material, but also heavy, as it includes 100’s of styles in one issue alone.

 Browsing through department store racks and online shops can be just as tiring, especially if you have little time to do so, and a social calander that is filling up.

The app allows one to put in their measurements and save events under individual calendar dates , selecting also exactly what they are looking for.

As one goes on to live their daily, hectic life, the Lucky You app works overtime and consistently as a personal shopper— sorting styles that will flatter your body and are specific to your file’s preferences. 

At any time, one can slide through the selections that have been saved and purchase them straight through the app, in their size. In addition, they can use this app in actual stores, by typing in the name or using a GPS to mark their location, allowing the app to filter the store’s selections and surface attire.

Project: Choose a style and create an invitation, poster, and exhibition for a Baltimore gallery.

Execution:

My inspiration stems from Art Nouveau, the bridge between neoclassicism and modernism, and style that decorates the streets in its beautiful, fluid detail (through architecture, posters, etc).

Thus my concept engages guests through a style that can be defined as modern meets classic with such detail and concept. 

The tattoo: part of you and your everyday life.

On the back of a beautiful girl: which I find to be the most delicate, organic architecture (the female, human body)

Her back: allowing one to not be distracted by the her face, but instead, in appreciation of her natural curves/detail of her tattoo art (which showcases the exhibition information).

The invitation comes in the form of a flip book. The cover informs one of the event, while the book itself, as flipped, begins with roses and exotic flowers flying out of the Baltimore museum, then showing Mucha tattoos arising on different women, as well as other transformations of his work. The back provides space for an address so that the book may be mailed. 

The roses / box serve as a means of displaying the invitation, for guests to have in their home and as a gift.

Kindle Book Club is a digital application that allows one to interact with other Kindle readers and create their own book club. Through this app, they can trade/recommend book suggestions, tag passages, etc with footnotes revealing commentary from readers, and create discussions as a forum open to the club’s members.

Book clubs can be private, by invite only, allowing the club to be intimate, as they would in a real life setting. However, members can also search, join and create a larger public book club. 

The Kindle Library is a separate, add on app that links up with the Book Club features. In this app, one can publish their books into a library that is open to the public. Privacy settings can be altered to reveal only certain books or to certain people. 

As members browse libraries of their friends or favorite authors, for instance,  they can download books right from the shelves. In this feature, one can also save books to a wish list for later purchase, “check out books” for a limited amount of time (as they could in a real library, only with a renter’s fee) and suggest books for others. 

City Harvest is a non-profit foundation that fights hunger alongside restaurants and grocery stores across NYC.

Donations are made of excess produce, which volunteers pick up and deliver to food pantries. 27 cents can rescue one pound of food. 25 cents can feed a family of four. 

The campaign:

Reverse vending machines are placed in delis, etc across NY. Plastic and glass bottles are dumped into the machine, which then translate the participator’s donation into families rescued.

The City Harvest smart phone app allows one to scan their phone onto the screen. In turn, it displays the machine’s ranking among other boroughs and allows one to keep track of their own contributions, vs that of their friends and fellow new yorkers.

The reversible tote bag is a promotional item for New Yorker’s to carry their recyclable bottles to their local machine. 

The final component includes a message and outline over the bottles of in store refrigerator doors, encouraging a consumer to choose the reverse vending machine instead of an ordinary recycling bin when they are finished with their soon-to-be purchased beverage. 

City Harvest and NYC restaurants pair up to fight hunger. On a daily basis, volunteers retrieve excess produce from restaurants and deliver the goods to food pantrys. 

The empty vending machine and empty meat packaging inform a consumer on the alraming state of hunger and poverty in NYC, for which the average New Yorker is unware. 

The container is to be used by the participating restaurants as a take-out box. The top appears as it always does, white and plain, while the reversed reveals a message.

It reads, “This container holds more food than 1 in 4 families eats in a day. Help change this at www.cityharvest.org.” 

art direction/copy project: concept and design a new brand of wine, execute three different labels 

print ads for etch a sketch