Our executions follow a formula that introduces state farm, catching their attention in subtle ways, that not only leave room for positive, pr, but increase the chances that our target will give time to the traditional State Farm ads that already exsists, and those we’ve created for you today.
The build up of our campaign begins in January. Over the course of several months, unconventional advertising is used to plant the seeds for the beautiful relationship that you wish to develop with this generation to blossom. Little by little, the target will paint a picture of state farm in their minds as a reliable, source, on their side, and as a means of making life go more smoothly. In this case, all of our executions surround the idea of State Farm insurance, “Real Life Made Easier.”
At the end of the day, people purchase insurance for protection and support. But also, and equally (if not more) valued, is the peace of mind that comes with it. With “Real life made easier,” our target will understand this, and will feel welcomed into a great relationship, solid partnership, and positive insurance experience that they will hopefully carry with them through out their lives… from the first step of their journey, to the last.
This build up leads to an event, the climax of our executions thus far, but by no means the end to the campaign.
This event occurs at graduation, and is our chance to solidify the relationship we will have spent developing over the course of the semester building.
Combined, the formula will lead to success. Our generation will choose State Farm when it comes to insurance.